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In this present turbulent and dizzily changing global business arena and marketing practice, there is a growing concern for ethics and social responsibility issues. Within this thematic campus " consumerism " is considered as the most salient concept. If we look back into the history of consumerism, it can be observed that the concept was gradually evolving from the social welfare bill initiated by the late US President John F. Kennedy which is popularly known as the " Consumer Bills of Rights ". This social welfare bill has given rise to the consumerist activism/movement and was further enhanced by Ralph Nader in his book " Unsafe at any speed " (Unsafe at any speed, n. d.). In this wave, this movement has been gradually transferred into an academic concept in business and marketing named " Consumerism " , and the marketing philosophy increasingly embraces the societal marketing concept. Consequently, the modern era of marketing reflects customer centricity and consumer welfare. Though, initially considered as a fad it has become increasingly important to use this concept especially in corporate/business promotional campaigns to build trust and confidence among the organization's clients/consumers and stakeholders to guarantee a long term, enduring and loyal relationship. From observing the growth of the body of literature, numerous studies are found from a standalone perspective. These studies so far developed in a scattered manner focus on individual topical perspectives. However, despite its growing importance it is difficult to find a comprehensive research reference book on consumerism covering all the major issues that will serve as an urgently required firsthand knowledge to marketing academics, students and practitioners. Conclusively, this book intends to cover this gap and portray a more complete picture of the concept. Catering for the ongoing globalization process, this mainly research based book has a strong international orientation representing about 37 chapter authors from around 11 different countries like Summarizing, the contributions in this book provide a useful body of literature on Consumerism drawing a kind of literature map on the evolution, diverse perspectives of the concept and on Consumerism related multidisciplinary concepts. Certain detrimental and phenomena of Consumerism, such as extensive materialism reflected in compulsive buying, anti-consumptions attitudes mirrored by social movements or consumer boycotts or cyber crimes are addressed in this book and call for regulatory answers and improved consumer protection and mental well being. On the other hand, the book provides a number of …